Nivea Family Brand Essay

1. What is the market’s perception of the Nivea family brand on each of the following dimensions? †¢ Performance- Nivea-primarily through Nivea Crà ¨me-had acquired a unique, widely understood brand identity as â€Å"caretaker† of skin. Since 1911, Nivea has been making the first water-in-oil emulsion that is a reliable top selling product. They used superior and innovative ingredients. Consumers see Nivea as a quality brand. †¢ Imagery- Nivea has a strong brand personality which is emotionally involving based on childhood, trust and love. The product imagery represented caring, pure, gentle, family values, trust, mildness and fair price. The product is used for dry skin and all skincare needs. †¢ Judgments – Most users grew up with Nivea and learned that it was a product that could be used by the entire family to satisfy all kinds of needs. Because of consumers’ own personal history with the brand and the company’s advertising, Nivea had become strongly associated with shared family experiences and had a rich set of other brand associations such as â€Å"care,† â€Å"protection,† â€Å"mildness† etc. †¢ Feelings- Nivea evokes feeling of caring, fun, security, gentleness and pureness. The brand is closely linked with consumers. Nivea is a global brand with a wide assortment of products catering to the full spectrum of consumer segments 2. Identify the brand associations (individual brands under the family umbrella) for the following 3 sub brands: Visage, Vital, Beaute. What role does each sub brand play in entering the respective product-markets? In other words, why shouldn’t the company just use the family brand without individual brands? †¢ Visage: Nivea Visage focused on mildness. Cosmed upgraded Nivea Visage’s image through a series of actions. Firstly, it remains close to the Nivea brand image of pureness and gentleness, targeted for the face with a more sophisticated image. Secondly, the company improved its product, offering day and night crà ¨me. To support this they changed the packaging and logo. Their advertisements aimed at more at the scientific and research aspects coupled with the historic trust in the brand. †¢ Vital: Vital targets women over 50 years old. The advertisements are less family angled and utilize older female models that the target market can easily identify with. The packaging, logo and colors were redesigned for this different target market. The colors chosen for the logo were red and gold to represent energy and femininity. Natural and recognizable ingredients were added to the product line, such as: soy proteins and primrose oil. †¢ Beaute: Beaute is positioned with primary focus on the skin-care attributes of the products by using the slogan â€Å"Colors that Care†. The products were packaged in stylish containers made with deep-blue hues that resonated with the Nivea Crà ¨me packaging. Each product specialized in meeting the needs of different consumers. Prices were higher to compete with their biggest competitors

Medical Marijuana Essay Essay

The issue on legalizing marijuana is a very controversial topic in the U.S. and all around the world. This is an issue for the fact that some people are being denied medical treatments just because marijuana has been illegal and misunderstood for so long. For as long as anyone can remember medical and legal marijuana has been seen in the negative side of the news and bad opinions by the general population. In recent years people, local governments, and state governments in the United States have been speaking out and is changing the way many people are viewing marijuana in this paper we will discuss the financial, medical, negative and positive effects of marijuana. Ways that you can fix this issue are contacting your local and state governments and expressing your opinions on this issue. First, look at the way America is viewing the legalization of marijuana. Marijuana now being fully legalized in Colorado and Washington, also with 23 states making it legal for medical purposes and 6 others decriminalizing the drug is now on a different path with legalization. â€Å"Owners of the 37 new dispensaries around the state reported first week retail sales to The Huffington Post that, when added together, were roughly $5 million.† (Frener, 2014). As you can see the financial revenue from just one state in its first week of opening is huge. All of this money can go back into school programs, equipment for classrooms, and other community related budgets. Colorado and Washington are hopeful that they will make up to 2.1 billion in revenue for the states. Uses for medical marijuana have been looked down upon until recent years. Many people follow what their parents think of the drug and that it is bad or they follow what their friends think. Scientists have been researching the positive medical effects of marijuana from tests and studies. â€Å"Medical marijuana has shown positive results for epilepsy treatment, especially for patients who have physical resistance, to traditional medications. A special strain cultivated for pediatric epileptic treatment, called ‘Charlotte’s Web’ has become widely popular, with parents flocking to Colorado to get a supply for their children.† (Shim, 2014). This just shows how important cannabis can be for people and their kids in Utah. The main chemical that affects the way we feel and the main medical ingredient tetrahydrocannabinol is effective in treating chronic pain, vomiting, nausea, anorexia, and other social psychological disorders. With all of this research being found over the years we can only assume that if  legalized who knows what we can find from continued research. There is also the more serious side of medical marijuana and that is the help it has towards serious illness and diseases that cannabis has already been known to help cure. All of this knowledge has been discovered has had with major diseases such as Parkinson’s disease, major depression, HIV/AIDS, hepatitis C, and many forms of cancer. Next, many studies have been done on how much worse cigarettes are for you then marijuana. Research has been shown that cigarettes have been proven to be a lot worse for your lungs then weed. You can benefit from mari juana in many ways smoking it is the worst but quickest way to get the effect. Some people use vaporizers so it won’t be as harmful on their throat and lungs. The healthiest ways to take in the medicine is in an edible or pill form. Another thing that makes smoking cigarettes a lot worse than smoking marijuana is the addictive effects of nicotine that marijuana doesn’t have. In the year 2012, someone was arrested for marijuana related crimes every 42 seconds. If you really think about it that’s almost one person a minute, or 60 people every hour and so on. Now look to the next year and our current year. Crime rates have plummeted in Colorado in late 2013 and in 2014 basically are non-existent. â€Å"While marijuana prosecutions against people over 21 declined, so did prosecutions against people under 21, for whom all marijuana possession remains illegal except for medical marijuana patients. Colorado Attorney General John Suthers said he thinks the drop in cases may be due to police not wanting to parse the complexities of the state’s marijuana law.† (Ingold, 2014) People in the United States pay around 8% tax revenue to keep prisoners in custody. Many of these people are only there f or a minor crime of selling or in possession of marijuana. If marijuana were to become legal, many of these people would have a better time finding a job, save America millions of dollars, and these peoples’ lives wouldn’t be ruined over a harmless drug. Medical Marijuana could be one of the main factors to get us out of this deep recession. The United States could make so much more money by legalizing marijuana, and applying higher taxes on the marijuana they sell. One thing you might see the government doing this with is cigarettes. You may not notice the inflation of how much the tax on cigarettes go up depending on how much of a dense population will have higher tax on cigarettes. This is mainly for profits to go back into the government. If  you do the research a pack of cigarettes costs about 40 cents to make that is two cents a cigarette, but if that is the case then why are cigarettes 5-12 dollars, because depending on where you are the taxes will go up. If you are somewhere like Virginia, where cigarettes are made, y ou can get a pack for five dollars. Then there are places like New York where it can be 10-15 dollars a pack. If The United States did the same thing with marijuana who knows how much this could raise revenue. But how would they package and sell marijuana? One way the government could sell this product would be to have pre rolled joints (rolled up marijuana cigarettes) in a pack, maybe not in a pack of 20 but something smaller. So it could be sold in a dispensary but also in smoke shops and gas stations in states where it is legal that is. One of the government’s main concerns for not legalizing is the how America will view the change in laws. Something we can see is the rise in support of this drug and how it is affecting the lives of many people in The United States and around the world. People will buy marijuana even if the taxes are ridiculous as long as it’s legal I don’t think people are going to have a problem with purchasing legal marijuana. Now for the negatives, many people that are for t he legalization of marijuana might also have the mindset that marijuana doesn’t have negative effects on the brain and body. THC (tetrahydrocannabinol) is activated in the brain using cannabinoid receptors, once the THC enters your brain it hits these receptors creating your â€Å"high†. The cannabinoid receptors affect the parts of the body that have to do with memory, pleasure, organized thought, senses, and time perception. Marijuana causes health risks in the heart and lungs depending on how you choose to consume the drug. â€Å"THC messes with brain areas called the cerebellum and basal ganglia, which regulate balance, posture, coordination, and reaction time. When these brain areas are disturbed, the user has a harder time walking and talking correctly, becoming quite clumsy. It also impacts their ability to drive† (Welsh,Spector, 2013). . The lungs also experience burning and stinging in the mouth and lungs when marijuana is smoked. Studies have also been done to see the effects of sleep, and they say that if you go to sleep high it can interrupt one of the 5 stages of sleep and make i t so you don’t get as much sleep. One thing that the government is worried about when legalizing marijuana is it can put a damper on the financial benefits of legalization of at home growing. If the drug is legalized what is to stop people from growing their own? Laziness, what percent of Americans grow and raise their own food so what makes them think they will grow their own weed? On the other hand growing this plant is not very hard. This will always raise more questions for the people. Will there be laws against growing your own? How will they regulate that? The government will always find a way to benefit from your happiness. In conclusion, marijuana is slowly creeping its way into our lives one way or another. If it is legalized for the financial benefits to help The United States get out of its recession, to financially help out communities by putting the revenue into our schools, parks, or general community improvement. Even if it is only legalized for one of its countless medical benefits from cancer, depression, anxiety, HIV/AIDS treatment, or to help someone get over an eating disorder. Now there is always the possibility that America won’t legalize for negative health reasons, or social shaming from other Americans. The amount of states getting bills, setting boundaries, making laws, and opening up, are phenomenal. Get ready, legalization could be closer than you think. References Armentano, P. (2014, January 7). Recent Research on Medical Marijuana. Retrieved March 18, 2014, from norml.org/component/zoo/category/recent-research-on-medical-marijuana Ferner , M. (2014, January 8). Colorado Recreational Marijuana Sales Exceed $5 Million In First Week. Retrieved March 24, 2014, from http://www.huffingtonpost.com/2014/01/08/marijuana-sales-colorado_n_4552371.html Ingold, J. (2014, 12). Marijuana case filings plummet in Colorado following legalization. Retrieved March 19, 2014, from http://www.denverpost.com/marijuana/ci_24894248/marijuana-case-filings-plumme t-colorado-following-legalization Nelson, S. (2013, September 16). Police Made One Marijuana Arrest Every 42 Seconds in 2012 – US News. Retrieved March 18, 2014, from http://www.usnews.com/news/articles/2013/09/16/police-made-one-marijuana-arrest-every-42-seconds-in-2012 Shim, E. (2014, March 14). A 22nd State Is About to Legalize Medical Marijuana – PolicyMic. Retrieved March 18, 2014, from http://www.policymic.com/articles/85291/a-22nd-state-is-about-to-legalize-medical-marijuana Welsh, J., & Spector, D. (2013, April 20). Physical And Mental Effects Of Marijuana – Business Insider. Retrieved March 19, 2014, from http://www.businessinsider.com/physical-and-mental-effects-of-marijuana-2013-4?op=1

Adderall – Essay

Police use Taser on 10-year-old at school career day, lawsuit alleges By  Ron Recinto  |  The Lookout  Ã¢â‚¬â€œÃ‚  11 hrs ago An Albuquerque, N. M. , police officer stunned a 10-year-old boy with a Taser after he refused to wash the officer's car. Officer Christopher Webb was visiting the boy's elementary school for a career day on May 4 when the incident occurred. During the presentation, Webb asked a group of students if they wanted to wash his patrol car. When the boy, identified as R. D. jokingly refused, Webb pointed the stun gun at him and said, â€Å"Let me show you what happens to people who do not listen to the police. † Then R.D. , who weighs about 100 pounds, was hit in the chest with two barbs and 50,000 volts of electricity. Webb  told the Albuquerque Journal  the Taser was accidentally discharged. The boy blacked out. The officer removed the barbs, which left marks that â€Å"looked like cigarette burns† on R. D. ‘s chest, the lawsuit all eges. The lawsuit claims Webb acted in a â€Å"reckless manner. † R. D. , who now suffers from post-traumatic stress disorder, has â€Å"woken up in the middle of the night holding his chest, afraid he is never going to wake up again. Webb was suspended for three days without pay, the Albuquerque Journal reports.He did not return calls from the newspaper seeking a comment. * My personal opinion on this is that this cop, however the situation he might have found himself, had no right to tell that little boy that. He might have been just joking but after that little incident kids are going to be afraid of cops. Which is a growing issue since everyone puts a bad image on cops. For example a little kid does something wrong and his mother tells him I’m going to tell the cops to come and get you. They grow up thinking cops are bad when in reality they’re there to help us. How are those kids going to feel about cops now?These types of reckless people are the ones who affect the image of a good organization. * This is world related in that these types of incidents†¦well I suppose I already answered that in my first answer and this has really been all over the world people are scared of the police when they shouldn’t be. * This relates to me because I remember how my parents would tell me things that if I was bad the police would take me to jail. Obviously this was never true but I thought for the longest time that cops were bad but I grew out of it. The man who sued his wife for birthing an ugly baby By  The Week's Editorial Staff  |  The Week  Ã¢â‚¬â€œÃ‚  16 hrs agoApparently in  China, bad genes are grounds for divorce — and six-figure fines The story starts out conventionally enough:  Feng, a resident of  northern China, met and married a beautiful woman, and they had a baby girl. Feng was â€Å"so sure of his own good looks, so crushed by the wrinkly ugly mess that was handed to him in a swaddle, that he deci ded to sue his wife because the awful looking baby was totally her fault, He won. the wife came clean on her little secret: Before they had met, she had undergone about $100,000 worth of cosmetic surgery in South Korea. â€Å"Our daughter was incredibly ugly, to the point where it horrified me. A judge agreed, and ordered the wife to fork over $120,000. The wife obviously has to pay a huge amount of money, and got publicly humiliated in the process, but at least she's free of an obviously odious husband. * My personal opinion about this article is that if looks is all he cared about then be glad that you are getting a divorce. But it’s too bad that she had to go through all of this to find out what a total self-absorbed jerk her husband is. * This relates to the world in the sense that it’s been proved that beauty all over the world has been taken a bit too far.People go to extremes to look beautiful or what is now a day’s considered beautiful. They put high st andards and expectations on beauty and end up disappointed on the reality. All the magazines and posters and any propaganda shows a fake image of what the people look like. * This relates to me because well not to me but I knew a couple who broke up because the girl really let go of herself and the guy broke up with her. Sad but true, if someone likes you they’re going to like you the way you are. http://news. yahoo. com/man-sued-wife-birthing-ugly-baby-110500995. htmlSCIENTISTS IN WALES HAVE BEEN SEWING KITTENS' EYES SHUT By  Matt Shea It seems that Cardiff University have been going to extreme lengths to rebuff the old stereotype that the Welsh love  animals more than the Scottish love violence. Their tactic? Conducting a series of experiments in which they sew kitten's eyes shut from birth. It turns out that they weren't just doing it for a bit of horribly sadistic fun (who knew? ). Instead,  the research is being used to develop a cure for amblyopic—or lazy e ye—which impairs the vision of the world’s population and is really distracting when you're trying to have a conversation with someone who has it. Hello, you monster. What exactly is the goal of this gruesome experiment? Lazy eye affects two to four percent of all children and leads to extremely poor vision, or even clinical blindness in one eye. To date, no treatment is available to restore normal vision in an amblyopic eye after the age of around eight years old, which is the end of the critical period of visual brain development. * Is there not a way to deprive their sight without sewing their eyes shut? No.The research was done under anesthetic without causing undue distress or discomfort, to the same standard as it would be done by vets, who frequently carry out the same procedure as therapy for eye conditions in cats and dogs. * What happens to the kittens afterwards? As required by the terms of the Home Office license, the cats were humanely killed at the end of the experiment. By  Matt Shea 15 hours agoTags:  Kittens,  cats,  Cardiff University,  eyes,  eyes sewn shut,  Amblyopia http://www. vice. com/read/scientists-at-cardiff-university-have-been-sewing-kittens-eyes-shut? utm_source=vicefbus

Customer service questions Essay Example | Topics and Well Written Essays - 500 words

Customer service questions - Essay Example Visibility is a largÐ µ part of gÐ µtting thÐ µ mÐ µssagÐ µ of Ð µthical compliancÐ µ out to a concÐ µrnÐ µd public. This is a complicatÐ µd issuÐ µ bÐ µcausÐ µ of thÐ µ split bÐ µtwÐ µÃ µn Ð µthics-as-institutional-policy and Ð µthics-as-individual-consciÐ µncÐ µ, but a sÐ µnsÐ µ of balancÐ µ can at lÐ µast bÐ µ sought by thÐ µ institution of PR campaigns strÐ µssing thÐ µ importancÐ µ of corporatÐ µ Ð µthics as an impÐ µrativÐ µ, and I was happy to bÐ µ a contributing tÐ µam mÐ µmbÐ µr in such a campaign. WhÐ µn thÐ µ campaign startÐ µd, thÐ µ company bÐ µgan by strÐ µssing sharÐ µd vision and Ð µthical unity among thÐ µir Ð µmployÐ µÃ µs and put forth its codÐ µs of Ð µthics and Ð µthics rÐ µviÐ µw boards in thÐ µ Ð µffort to focus company attÐ µntion on thÐ µ importancÐ µ of Ð µthical bÐ µhavior in thÐ µ workplacÐ µ. This is anothÐ µr bÐ µnÐ µfit of making crÐ µativÐ µ dÐ µcisions in managÐ µmÐ µnt through ut ilizing tÐ µamwork. YÐ µt anothÐ µr bÐ µnÐ µfit is that thÐ µ unity that binds thÐ µ group togÐ µthÐ µr will furthÐ µr idÐ µas of Ð µqual participation. ThÐ µrÐ µ arÐ µ plÐ µnty of pÐ µoplÐ µ who arÐ µ contÐ µnt to bÐ µ a tÐ µam mÐ µmbÐ µr, but this Ð µxpÐ µriÐ µncÐ µ taught mÐ µ how Ð µffÐ µctivÐ µ lÐ µadÐ µrship and Ð µffÐ µctivÐ µ tÐ µamwork pattÐ µrns can hÐ µlp Ð µnsurÐ µ that Ð µvÐ µryonÐ µ involvÐ µs bÐ µcomÐ µs a rÐ µal tÐ µam playÐ µr.

History response Essay Example | Topics and Well Written Essays - 500 words

History response - Essay Example The poor felt they were only working hard and long hours without anything to show for their efforts but acting as mechanisms intended to cushion lives of the elite whom the majority were in the government and resided in posh regions. This is evident in the quote, which was a sentiment raised by a young laborer claiming despite how hard they toiled in order to make their lives better and bearable, employers were the sole determiners of their fate. Since, they mercilessly used policies to compel them in operating machines in their factories for long hours while in return offering extremely low wages that could not sustain them well where they lived. Based on this scenario, I tend to think most of them lost their jobs at a very high rate because employers had a big selection of choosing what they want and wished to pay in terms of labor. I wanted also to show the then lack of workers’ authority to influence determination of their salaries and wages. Employers especially the then manufacturing moguls enjoyed big margins due to cheap and easily available labor by willing people working long hours to earn more. This is to cater for numerous and even costly medical costs in their shanty residential areas. Therefore, employers in this case used meager earnings as a hook to retain poor laborers in their industries because they had no other options of earning the money they desperately needed for their daily sustenance. However, workers despite exploited by these moguls had the courage to voice their grievances. This is evident in the young man’s sentiments who without fear stood out to protest what he deemed was the then moguls’ state of exploiting poor laborers. Keen analysis of this sentiment brings out much untold exploitation despite being a short quote. For instance, the young lad contends of â€Å"oppressed on every hand† thus summarizing utter oppression and neglect even

The Crusader Essay Example | Topics and Well Written Essays - 500 words

The Crusader - Essay Example ians but as the time passed, popes and Christian kings used it for their own political benefit2 and this benefit was based on blood shedding of thousands of Christians and Muslims. Modern exploration of crusades is commenced by Erdmann’s work, Die Entstehung des Kreuzzugsgedankens3 in the year 1935. According to him crusades were the product of the eleventh century. They were a means of transmitting the active military towards another place. They can be regarded as products of the reform movement which were used to purify the church and the Christian society as a whole. In Erdmann’s opinion the apparent aim of the crusades was Jerusalem. The rescue of the Holy City was the motivation that made Pope call the First Crusade or it was according to Erdmann’s view, in the defense of Eastern Christians. The actual words of Urban II are still unknown but according to Cowdrey, the pope was worried about the holy city i.e. Jerusalem and that was when the first crusade was given birth. There is little criticism received to Erdmann’s work but Cowdrey criticized it. In his opinion, the crusades are linked to the Cluniac reform4. George VII (1073-85), Victor III (1086-7) and Urban II (1088-99) are examples in this context. Historians also believed that the medieval men could not take up the religious words uttered by them. They believed that the post Enlightenment era was full of people who talked about profiting the world hereafter but actually they were into profiting the existing world for themselves. The modern investigations led by Jonathan Riley Smith have proved it to the world that the number of men and women who participated in the crusades is larger than known to history. The crusade army was a mix of rich, poor, saints, sinners and all of them had some kind of motivation to do so. Pope Urban’s preaching motivated the people for the First Crusade which was successful for them as well because the drive for it was â€Å"spiritual†5. Muslims were not

Educational Policy Essay Example | Topics and Well Written Essays - 1000 words

Educational Policy - Essay Example According to him the educational system was getting more and more influenced by the changing political scenario. Contrary to this, in his paper written in 2011 he has argued upon the importance of leadership and values in the current educational institutions. He has thoroughly discussed the changing nature of schools while stating that more research is required in order to resolve educational issues. Ball’s position has actually evolved from the first to the second paper because initially he was considering educational system as a weak social institution but later in 2011 he analyzed that institutional policies have greatly changed and they are now strong enough to be compared with any successful business (Ball, 2011, p.50-52). 5. Identify the main points that Ball makes in the paper he wrote in 2011. Be careful to use your own words to show your understanding and avoid direct citation from the text. (approx. 600 words) In his paper ‘A New Research Agenda for Educational Leadership and Policy’ written in 2011, Ball makes some significant points in relation to the research issues and education policy for English. He has critically analyzed three unified variables including ownership, interests and values, and leadership. Moreover, he has discussed the necessary skills and cognitive thinking required by contemporary researchers and business analysts (Ball, 2011, p.50). Leadership Over the time leadership skills especially for the school managers have changed drastically. For instance, the modern educational institutions are now exposed to the management freedom and role enhancements particularly in the area of public administration. Hence entrepreneurial heads are emerging. These individuals are specifically working for the betterment of deficient schools in order to help the disadvantaged groups of the society (Ball, 2011, p.50-51). Contrary to this there are also corporate heads appointed by the major sponsors. For instance, Ark and Harris o perate their companies on the basis of some regional offices headed by a particular office which ensures the economies of scale, standardization and values. These companies are also involved in the supply of chain heads or corporate heads.In addition to this there is also an emerging concept of category heads that are fundamentally responsible to look after different branches of schools working under the same trust or non-profit organization. They are also involved in supporting failed educational centers. These developing approaches in leadership are incorporated with identity and loyalty (Ball, 2011, p.50-51). Interests and Values Contemporary organizations are introducing new career sectors, for instance, management practiced by boundary spanners. Consider E-Act, which is forming educational standards through making a close association with local authorities and parents. However, this process becomes more and more challenging with the involvement of private associates which incre ases the tension among students, parents, sponsors, shareholders and employees (Ball, 2011, p.51). For instance, WS Atkins discontinued its services to Southwark LA as a result of shareholder and share price